Coach Hire

Swiftsure Day Trips

Swiftsure Holidays

Holiday Booking Info


Text Box: AFTON DAY TRIPS & HOLIDAYS from Rugeley & Uttoxeter

We welcome telephone bookings for our day trips and holidays. 

Payment can be made by debit or credit card.

Just call 01889 566575 to make a booking. 

We will post you your travel tickets and card receipt.

It’s quick, convenient and secure - and we don't make an

extra charge for card payments!


We have lots of pick up points in Rugeley and Uttoxeter - the coaches will pick up at selected bus stops along the route.

Just check the letter code (list at bottom of this page) to see if the trip picks up in your area.

Text Box: Why choose us?
Local pick up points in Rugeley and Uttoxeter
Great Value for money - many trips include meals and admission to attractions.
Comfortable Coaches
Helpful Drivers 
Great choice of interesting destinations
Text Box: Payment:
You can pay by Credit or Debit Card over the phone, or by cheque 
through the post, or call at our office on Stanton Road or at
our local booking agents - see below for details.







Adult Fare

Senior fare

Pick Up Code

Departure Times


Village Hall


Bus Station


Bus  Station


Old Peculiar PH

The trips marked have sufficient bookings to ensure they will not be cancelled for low numbers!

Tuesday 11th December

CHRISTMAS AT CHATSWORTH. Includes admission to house & gardens - all decorated ready for Christmas. Short morning visit to Bakewell.

A SWIFTSURE  trip from Uttoxeter pick ups only. 

Back for 1800.


Includes admission


Includes admission






Friday 30th November


Victorian-themed street market of 150 stalls will fill the atmospheric streets of Worcester’s historic heart with the colours, sounds & aromas of Christmas. Wonderful range of products waiting to be discovered within the local arts and crafts maker area, international area, festive gifts area & food court.

Back for 1845/1930









Tuesday 18th December

SENIOR CITIZENS SANTA SPECIAL a short tour, complete with coffee and mince pies, prize bingo and a raffle.  Time for an hour’s shopping or lunch at our mystery destination. 

Back for 1600/1645.      

All seats











Code D: Denstone, Village Hall;  Rocester, Ashbourne Road (Garage);  Stramshall, High Street (Bus Shelter);


Code U: Uttoxeter, New Road;  or Cheadle Road;  Uttoxeter Bus Station; or Tesco; 


Code R:  Rugeley, Wolseley Road/Eaton Close;  Rugeley, Springfield Road (Coop);  Rugeley, Bus Station;  Brereton, A51 ’Sheds’;  or Redbrook Lane;  or The Castle;  Armitage, War Memorial; or Londis Shop; or Plum Pudding;  Handsacre, The Old Peculiar PH;  Uttoxeter Kingfisher Way (Spar Shop); Kingfisher Way (Westlands Road);  Uttoxeter, Stafford Road, The Plough PH.



Departure and return times: ‘Depart’ times shown in this leaflet are the scheduled departure time from the major pick up points; Your exact pick up and time and place will be confirmed on your travel ticket. ‘Back for’ is the estimated time of arrival back in at the start/end of the dropping off route – this time cannot be guaranteed.

Where indicated Senior Fare is a discounted fare for all persons aged 60 years and over. Child Fares are generally the same as senior fares (unless stated otherwise) and are for children aged 4 to 15 inclusive, only when accompanied by a responsible adult. Children aged 3 and under travel free but will not be allocated a seat.

Cancellations & Refunds:  If you wish to cancel your booking please let us know as soon as possible.  All refunds will be less a 20% cancellation charge. No refund will be made for cancellations made less than 48 hours before the departure date/time.  No refunds can be made on any theatre, concert or show tickets, or meals or admission fees which may have been bought and paid for in advance.


AFTON DAY TRIPS: Call 01889 566575 and book by telephone: 


Office hours 0915 to 1600 Monday, Tuesday, Thursday & Friday; 0915 to 1300 Wednesday; Closed Saturdays, Sundays & Bank Holidays.

If you need urgent assistance outside these times the office telephone answering machine will give out the mobile number for the manager on duty.

Cheques should be made payable to ‘Swiftsure Travel’ please.


You can also book day trips at our agents: Blueprint Designs, Brewery Street, Rugeley.  Telephone 01889 584754.


Operated by SWIFTSURE TRAVEL, Unit 6, 290 Stanton Rd., Burton upon Trent, DE15 9SQ                                                  



· QUALITY COACH HOLIDAYS from local pick up points in Rocester, Uttoxeter, Abbots Bromley, Rugeley and Lichfield

· SEATS STILL AVAILABLE on all these tours—please telephone for more details.

· ADDITIONAL CHARGES may apply for single room and/or sea view supplements—please see our tour brochure for full booking terms and conditions.

· The tours marked have sufficient bookings to ensure they will not be cancelled for low numbers!



To visit the hotel website, for more information or pictures, just click on the hotel name

Departure Date






The Christmas Spectacular at Thursford is one of the most exciting Christmas shows - it mixes Christmas songs, carols, dazzling dancers, beautiful costumes, outstanding music and singing from a cast of over one hundred. 

Price includes top priced show ticket.

Sea Marge Hotel, Overstrand, nr Cromer.


Just  4 minutes walk from the beach, with a cliff-top location on the North Norfolk coast, this hotel has 4 acres of gardens and terraced lawns leading down to the foreshore.

The Sea Marge is located in the peaceful village of Overstrand, near Cromer. It is an elegant Edwardian building steeped in history where unspoilt original features combine with the best of 21st century style, facilities and comforts. 

Tuesday 20th to Thursday 22nd November 2018






Full programme of Seasonal Entertainment.

The Inn on the Prom, Lytham.


Located on St Anne's seafront, this stylish family-run hotel is situated in an excellent, peaceful location just a short five minute walk away from the town and just two miles from all the attractions at Blackpool.

AA***  Entertainment.  Leisure facilities.

Sunday 2nd to Thursday 6th December 2018






‘New Year Again’ Hotel Entertainment Package.

Belgrave Hotel, Tenby.


There is always a warm relaxing atmosphere in The Belgrave Hotel. Large comfortable lounges and attractive bar, good food, choice menu, sea views, friendly and obliging staff all add up to make a comfortable base for an enjoyable holiday.


AA ***  Entertainment

Friday 4th to Monday 7th January 2019





Code:  Price is per person, based on two people sharing a twin/double room. BB = Bed & Breakfast. HB = Half Board (Dinner, Bed & Breakfast). RO = Room only. Single = Single Room Supplement. SV = Extra charge (per person) for Room with a Sea View


¨ Denstone, Village Hall

¨ Rocester, Ashbourne Road (Garage);  Stramshall, High Street (Bus Shelter);

¨ Uttoxeter, Grange Road/New Road or Uttoxeter, Cheadle Road

¨ Uttoxeter, Bus Station or Uttoxeter, Tesco

¨ Uttoxeter, Kingfisher Way or Uttoxeter, The Plough

¨ Abbots Bromley, Goose Lane or Abbots Bromley, Buttercross or Abbots Bromley, End Shop

¨ Hill Ridware, Village Hall

¨ Handsacre, The Old Peculiar

¨ Armitage, War Memorial; Armitage, Londis Shop or Armitage, Plum Pudding

¨ Brereton, The Castle or Brereton, Redbrook Lane

¨ Rugeley, Bus Station; Wolseley Road; or Springfield Road.

¨ Lichfield, Bus Station; or Beacon Road


Other local pick up points in Tean, Cheadle, Doveridge, Sudbury, Hatton, Tutbury and Burton upon Trent may be available upon request.

Pick up routes and feeder coach routes are planned to be as efficient as possible - most pick up routes are complete within an hour.

Some passengers may be collected by a feeder coach, but most will be collected by the tour coach.

Confirmation of pick up times will be sent by post to clients about 10 days prior to departure.


We offer a discount to any group of eight or more passengers who wish to travel together on one of our holiday tours.  Please ask for more details if you are interested.



Swiftsure Travel (Burton upon Trent) Ltd. are a company committed to customer satisfaction and consumer financial protection. We are therefore pleased to announce that, at no extra cost to you, and in accordance with ‘The Package Travel, Package Tours Regulations 1992' all passengers booking with Swiftsure Travel are fully insured for the initial deposit, and subsequently the balance of monies paid as detailed in your booking confirmation form. The policy will also include repatriation if required, arising from the cancellation or curtailment of your travel arrangements due to the insolvency of Swiftsure Travel. This insurance has been arranged by Advantage Financial Services Ltd who are authorized and regulated by the Financial Conduct Authority registration number 308337 and underwritten by MGA Cover Services Limited ((Registered address: Farren House, The Street, Farren Court, Cowfold, West Sussex. RH 13 8BP).  Company registration: 08444204; authorized and regulated by the Financial Conduct Authority registration number: 597536) under a binding authority with the insurer CBL Insurance Europe Limited ((Registered address: 2nd Floor, 13-17 Dawson Street, Dublin 2, Ireland), who are authorized and regulated by the Financial Conduct Authority registration number 203120).  In the unlikely event of insolvency, you must inform MGA Cover Services Limited immediately on +44 (0) 20 3540 4422. Please ensure you retain this booking confirmation form as evidence of cover and value. Policy exclusions: This policy will not cover any monies paid back to you by your Travel Insurance or any losses which are recoverable under another insurance or bond.